Do Good. Be Kind. started as Chris Kurtz’ email signature. In 2017 Co-founder Brittany Kurtz put the phrase on a T-Shirt and the message quickly grew into a movement. The simple invitation is to be a better version of ourselves. Every day, and in every way. Will you join us?


Be Accountable and Do Good.

Good exists in each one of us. We have the ability to look for opportunities to share our Good through our actions and our deeds. We invite everyone to look around you, find the need, and act.

Be Kind to Yourself.

Kindness starts with numero uno - yourself. Forgive yourself. Show grace. Make mistakes and move on. Take care of your physical body by filling it with nourishing foods and getting your sweat on. Be Mindful and talk to yourself with kindness and Love. YOU are worth it.

Be Kind to Others.

Every person has a struggle we may not be able to see at first glance. Give the benefit of the doubt. Be Kind. Listen intently. Look for ways to brighten a day - the options are endless! Smile, share, give, do, love.

Be Kind to the World Around You.

“We do not inherit the earth from our ancestors, we borrow it from our children” - Native American Proverb. Small actions lead to big results. We believe that we can all have an impact on the world through stewardship over our own spaces. Make your bed. Collect trash in a local park or school campus. Work to eliminate single-use plastics in your home. Participate in a local cleanup. Each one of us has the power to leave our environment a little better!